![]() At first, his fans will still be able to find his stuff outside of Spotify, but the audio company says his show will become exclusive to Spotify “later this year.” Rogan will start working for Spotify on September 1, and the company says it will move all of his archives, including videos of his lengthy interviews, to its platform. It’s also significant that Spotify, which like most big tech companies has tried to steer away from politics and political controversy, is hiring someone who has provided a platform to conspiracists like Alex Jones, along with key figures in the so-called “Intellectual Dark Web.” But Rogan and his politics are also difficult to pigeonhole: Earlier this year he kicked off a storm by sort-of endorsing then-presidential candidate Bernie Sanders. One big difference: Sirius was a subscription-only service, and Spotify offers a free, ad-supported version an ad-free version of Spotify costs $10 a month in the U.S. This has echoes of Sirius XM’s move to bring Howard Stern’s popular morning show to the satellite radio service in 2004. ![]() So Rogan and Spotify are betting that his millions of fans who are used to consuming his show on platforms like YouTube or Apple’s Podcast app will switch over to Spotify. Unlike other deals, this isn’t an acquisition, but a “ multiyear licensing deal.” So Rogan will end up owning his own work and can eventually hop somewhere else.īut it may be the most significant podcasting move Spotify has made to date: Unlike previous deals, this one is taking an existing, popular show and making it exclusive to Spotify. ![]() The deal, which Rogan is announcing today via his Joe Rogan Experience show, is the fifth big investment Spotify has made in the podcasting industry over the last couple of years. By the end of this year, Spotify will be the only place you can hear Rogan’s podcast. Joe Rogan - one of the world’s most popular and influential podcasters - is taking his show to Spotify.
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